A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

After years of outsourcing to large, impersonal service providers, many are rediscovering the value of local, ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Cause marketing can help businesses support social causes that align with their values and connect with customers. They can help a business highlight its mission and goals through action-oriented ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

If you’re a home services contractor, plumber, roofer, HVAC tech, or remodeler, you’ve likely been told that digital ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

To meet the growing need for marketing solutions targeting wealthy buyers, Excel Performance Media, among other providers, are exploring new ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...