Outdoor brand Marmot splurged on a Super Bowl ad this year. The result was a bizarre — but oddly adorable— ad that had tons of people talking. The commercial featured a man and a marmot (an oversized ...

In the Pantheon of outdoor brands reside hallowed names that everyone knows, from alpinists and ultra-runners to car campers and festival goers. These companies feel like pillars of the $1 trillion ...

Marmot is not only getting a new Sonoma County address but is also in the midst of a multiyear quest to reconquer its image built over five decades as an innovator in prestige outdoors apparel and ...

Americans will see the usual spate of beer and truck commercials during Super Bowl 50. They’ll also be introduced to a large squirrel. Marmot, the outdoor clothing company, is making its debut as an ...

When you’re out on the slopes this winter, you may notice a few ski jackets and pants with contrasting colors so bold and clear they can be seen from miles away. Chances are, that ski apparel was made ...