Outdoor brand Marmot splurged on a Super Bowl ad this year. The result was a bizarre — but oddly adorable— ad that had tons of people talking. The commercial featured a man and a marmot (an oversized ...

In the Pantheon of outdoor brands reside hallowed names that everyone knows, from alpinists and ultra-runners to car campers and festival goers. These companies feel like pillars of the $1 trillion ...

Americans will see the usual spate of beer and truck commercials during Super Bowl 50. They’ll also be introduced to a large squirrel. Marmot, the outdoor clothing company, is making its debut as an ...

Marmot is not only getting a new Sonoma County address but is also in the midst of a multiyear quest to reconquer its image built over five decades as an innovator in prestige outdoors apparel and ...