Mattel is set to captivate fans with its latest release of three new dolls inspired by Netflix's hit film, 'K-pop Demon ...

Two new Barbie dolls with disabilities are being released on Tuesday, July 23, as part of an expansion of the Barbie Fashionistas line, Mattel announced in a news release. The new dolls, known as ...

We’re not saying Margot Robbie absolutely must show up to the Oscars in that exact same Movie Star Barbie outfit. We’re just saying it will be pretty amazing if she does. The collection is the latest ...

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Mattel, Inc. announced the addition of a blind Barbie doll and a Black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children ...

Greta Gerwig’s Barbie movie turned the iconic toy into a record-setting box office hit. Now the movie has inspired a new collection of the iconic toys. In the best spirit of Barbieland, Mattel is ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

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Mattel is once again breaking down exclusivity barriers by giving Barbie another new look. The latest stigma the toy mogul is fighting? Physical disabilities. Within the last few years, Mattel has ...

Toy company Mattel has announced a new, limited-edition doll modeled after Kate McKinnon's "Weird Barbie" character in Greta Gerwig's summer blockbuster "Barbie." The toy features a bright pink dress ...

Greta Gerwig’s Barbie movie is a smash success by just about every metric. It’s certainly a big hit for toy-maker Mattel, and one of the cleverer marketing campaigns I’ve seen in a long time. Barbie ...