NEW YORK — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20. Baby Lips, which will be available at mass-market ...

The best lip glosses are far more versatile than you’d think. An upgrade to the sticky, Y2K-era formulas, the lip gloss of ...

The first time I spent over $30 on Dior Lip Glow was on a hot summer day three years ago at the Sephora on 34th Street. I’d been skeptical of the culty balm, whose promise to enhance your natural lip ...

Maybelline's SuperStay Matte Ink liquid lipstick — you know, those tubes of crazy-pigmented, last-through-lunch formulas you probably have several shades of living in your beauty bag — just got even ...

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Miley Cyrus just teamed up with Maybelline to rewrite the brand’s iconic “Maybe It’s Maybelline” jingle. This change is certainly cause for celebration, and ShopBillboard is doing so the only way we ...