Shop the model's limited edition collection available at Ulta now before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Jackie Fields is a Deputy Beauty Director at ...

From customer reviews and before and after results to where to buy it now, learn more about the viral mascara now.

As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Miley Cyrus showcased a daring new look while promoting Maybelline’s new serum lipstick collection. The singer and brand ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

Maybelline reflects the vibrant culture, diverse population and the fast-paced lifestyle that can be seen across the African continent. Africa has the youngest population who come from different ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

Yadim is one of the most influential makeup artists at New York Fashion Week. Photo: Courtesy of Maybelline New York Recently, Yadim has become a Fashion Week staple, creating makeup looks for DKNY, ...

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

Maybelline, a prominent cosmetics brand, has recently encountered widespread calls for a boycott following its partnership with transgender social media influencer Dylan Mulvaney. The collaboration, ...