What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

Gigi Hadid is all about serving a luscious, full brow. The Maybelline spokesperson recently gave her eyebrows a makeover using a new drugstore product to help whip them into the perfect shape and ...