What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...

Every beauty expert agrees the best eyeliner pencils are a non-negotiable, if only because they’re more versatile than they seem. “I think everyone should have eye pencils in their makeup bag,” ...

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SIMPLE BROWN eyeliner is the unassuming product that defines Billie Eilish’s Hit Me Hard And Soft tour makeup. Now with over 61 million views on TikTok, the singer-songwriter sent the beauty community ...