Things just got real. A drugstore favorite brand just dropped something that's actually "swimming on the first date approved," if that's actually a real thing. A game-changer for anyone on the market ...

In addition to lasting you all day, the Brow Tint Pen formula is also smudge-proof, so you can wick your worries of summer sweat ruining your brows away. According to the brand's website, using the ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

If you haven't committed to microblading yet, we might have found the next best thing. Maybelline's TattooStudio Waterproof Eyebrow Gel ($13) just landed in the US, and people are losing their sh*t.

The beauty world offers up all types of eyebrow pencils — from soft kohl pencils, to gel pots, to powder pans — but Maybelline is bringing a new format onto shelves, and it might just be the most ...