A federal judge has dismissed a $10 billion racial discrimination lawsuit against McDonald’s filed by media companies owned by Byron Allen over the way the burger chain spends its advertising dollars.

McDonald’s will face a trial over accusations it discriminates against Black-owned media companies. U.S. District Judge Fernando Olguin found that McDonald’s may have violated civil rights laws by ...

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including ...

McDonald's MCD.N has settled a $10 billion lawsuit by the media entrepreneur Byron Allen accusing the fast-food chain of "racial stereotyping" by excluding Black-owned media from much of its ...

Media entrepreneur Byron Allen sued McDonald's — again. This time, he alleges that the Chicago-based hamburger chain is not on track to meet a 2021 commitment to spend more of its advertising budget ...

McDonald’s, Wendy’s and Burger King have been exaggerating the size of their burgers in ads, showing much fatter patties than what consumers actually get, according to two lawsuits. The most recent ...