Measurement frameworks can shift anecdotal validation to trackable results, offering proof that behavioral healthcare can generate tangible ROI. Despite decades of evidence linking behavioral health ...

The new global framework quantifies the disconnect between consumer intent and real‑world buying behavior, unlocking powerful paths to reclaim volume and fuel growth CHICAGO--(BUSINESS ...

The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, partnerships, and community impact.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 21 min ago By Garett Sloane - 5 hours 20 min ago By Ad Age Staff - 7 hours 8 min ago By Ad Age Staff - 7 ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...