Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...

I’m the first to admit that an article on measurement and KPIs is not the sexiest attention-getter out there. But a 130% decrease in COS (cost of sale), 41% increase in share of voice, or 390% ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...

Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a ...

IMGCAP(1)]In today’s highly competitive market, accounting firms need a way to compare themselves to their past performance, and that of similar companies, as a barometer of achievement. Successful ...

During a time of economic instability, with a recession potentially around the corner, should marketing investment be continued? If so, how can marketers justify to CEOs and CFOs while budgets are ...

The social web is evolving at an incredible pace. While a rising number of consumers use the web to express and disseminate their knowledge, experiences and opinions of products and services, most ...

In order for field service organizations to stay ahead of the game and continue to obtain and retain customers, service managers must have a solid understanding of how their field operations are ...

Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the website traffic and the value that content plays.