ERLANGER, Ky.--(BUSINESS WIRE)--On college campuses nationwide, welcome week activities are designed to help incoming freshmen meet their new classmates. But thanks to Mentos Gum, it’s possible no ...

It's been a summer filled with innovative out-of-home (OOH) activations and Mentos is tossing its hat into the ring with an effort that leans heavily on social media to target college students and ...

Raccoons don’t chew gum. But, apparently they can be trained to recycle the package it comes in, at least for the Mentos gum flavors that now come in paperboard packaging designed to be recycled.

Mentos Gum has teamed with hip-hop star DJ Khaled on a socially-driven sampling promotion aimed at college students and college football fans. The brand challenged University of Wisconsin-Madison ...

Mentos Gum surprises incoming University of Wisconsin-Madison freshman Sam Jeschke with challenge of a lifetime: make a fresh connection with everyone on campus before the first day of class and win ...

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in ...

Perfetti Van Melle has extended its Mentos 3 Layers gum range in the UK with the addition of a third variant. The Dutch-Italian confectioner has added a Fruity Fresh Blackberry-Kiwi-Strawberry flavour ...

Comprising of bus sides, tube train ads and six sheets in tube station, the campaign launches today (Monday 16 December) and will run into next year, highlighting Perfetti Van Melle’s best-selling, ...