We tested Smartwool's new upcycled fleece to see if it delivers the performance and comfort the brand promises. Here's our ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Have you tried on a merino wool shirt lately? If you haven't, it's time. Today's performance wool is light, breathable, and super soft. It even smells better than your typical synthetic tee after a ...

Wes Siler is your guide to leading a more exciting life in the great outdoors. As Outside’s outdoor lifestyle columnist, he writes about the intersections of science, news, politics, gear, vehicles ...

The study, spanning four years at North Carolina State University, identified that Merino wool's dynamic breathability allows it to adapt to changing conditions by managing heat and moisture during ...

Merino wool demand is surging due to consumer preference for natural, durable, and sustainable materials. Its use in luxury ...

Merino wool essentials parents love are now available in children’s sizes in time for the holiday season mini Woolx ...

The Woolmark Company has teamed up with Mother Shanghai to take consumers on a journey with artists behind "Sleep No More" to a forest in Shanghai. The performance art event took place in a burn-out ...

Comparison of wool and synthetic fibres. Credit: The Woolmark Company. The study, spanning four years at North Carolina State University, identified that Merino wool’s dynamic breathability allows it ...