Merino wool essentials parents love are now available in children’s sizes in time for the holiday season mini Woolx ...

In Nordic regions, they have an old proverb that says: There’s no bad weather, only bad clothing. As it turns out, there’s actually some truth to the saying! As someone who loves the winter, I’ve had ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

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Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

Smart, simple tips for cleaning your coziest essentials. Merino wool has quite the well-earned reputation. Soft yet strong, warm yet breathable, it’s a favorite for both everyday basics and ...

There’s no doubt merino excels in cold weather base layers. But did you know it works pretty darn well in the heat, too? I love merino wool for its comfort, softness, weight-to-insulation ratio, ...