CHICAGO--(BUSINESS WIRE)--It’s not every day that a talking peanut blows out 100 candles on a cake in Manhattan’s Times Square. Today, Mr. Peanut made that image a reality. This morning, Planters rang ...

This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the ...

Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. He was 104. The iconic brand ambassador died heroically sacrificing himself to save his ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Mr. Peanut’s sacrifice was influenced by the high-profile death of Marvel Studios’ flagship superhero Tony Stark in Endgame, where Stark perished when making a sacrifice play to defeat warmonger ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...

After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe Bryant. A Planters spokesperson told ...

Marketing tends to latch on to trends, with the basic idea being that, if it worked for brand X, maybe it can work for us too. We’ve seen an arms race of bizarre branded products, whether it’s a ...