Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. He was 104. The iconic brand ambassador died heroically sacrificing himself to save his ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...

This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.

After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe Bryant. A Planters spokesperson told ...

It's official: Planters has killed off Mr. Peanut. The brand's Super Bowl pre-game ad features Matt Walsh, Wesley Snipes, and Mr. Peanut himself, who saves the lives of his friends in his final act.

Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

Mr. Peanut is back to his old self … er, shell. And, yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

Marketing tends to latch on to trends, with the basic idea being that, if it worked for brand X, maybe it can work for us too. We’ve seen an arms race of bizarre branded products, whether it’s a ...