NEW YORK -- The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions. Advertisers are paying $5 million for just 30 seconds to reach the more ...

NEW YORK — The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions. Advertisers are paying $5 million for just 30 seconds to reach the more ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...