Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Remember how Planters Peanuts recently “died” and the internet lost its collective mind over the death of the beloved advertising icon? Well, it seems that death was indeed very short lived, as many ...

Planters resurrected Mr. Peanut in a Super Bowl ad after "killing off" the mascot ahead of the big game. The ad shows Mr. Clean, Kool Aid Man and others at a funeral. "Mr. Peanut, he spent his life ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MIAMI, Fla. (AP) — Mr Peanut is back. Are ...

Are you reading this on your phone? Statistically, it’s more likely than not. In 2020, we are not taking advertising cues from tenured veterans or advice from beloved spokespeople. Our product ...