In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its ...

Debenhams has unleashed its first big data initiative as it looks to drive a more personalised multichannel content marketing strategy. The department store is aiming to unify its 40 different ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

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