The most important step to your makeup routine is definitely the first one — priming. But a good primer can be hard to find, so when TikTok identified this one, we knew we had to share it with the ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. There's no point carefully applying layers of eyeshadow if it's ...

Eyeshadow primer is one of the make-up industry's best-kept secrets. It's a product you'll find in every MUA's kit, but something that most of us 'outsiders’ miss out on. So here's the million-dollar ...

Following is a transcript of the video. Nico: Oh, my God. Hey, guys, welcome back to "How Much Should I Spend?" A show where I try out products at various price points to let you know which is the ...

Though the L'Oréal-owned company NYX Cosmetics can now be found in drugstore aisles nationwide, the brand's latest release is paying tribute to its beginnings in Los Angeles, where NYX is ...

Creased eyeshadow is the one thing that nobody wants, especially when you've spent all that time (and money) expertly crafting your cut crease. Which is why our makeup bag would never be without an ...

Eyeshadow bases are designed to enhance and intensify your eyeshadow color. They have a sticky texture that helps the eyeshadow grip to your lid and stay on longer. Some bases can double as concealer ...