Sep. 3—ROCHESTER — After conquering the toy universe with their Roboskull "spaceship" and line of action figures, Rochester-based Skeletron recently introduced its brand to the NASCAR world on the ...

Skeletron co-owner Mark O'Byrne posed with driver Timmy Hill by his car at Sunday’s NASCAR Cup race in Darlington, South Carolina. The Rochester toy maker sponsored the car and its logo can be seen on ...