This past weekend, New Balance and Bricks & Wood opened their doors to 'A Different Bounce,' a pop-up shop for NBA All-Star weekend in San Francisco to reveal an exclusive collaboration between the ...

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The performance basketball shoe market is more competitive than ever. Over the past few years, New Balance has stood out from the crowd thanks to its combination of exciting new footwear and talented ...

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Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped at ...

Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company unveiled the Hesi Low v2 x Cooper Flagg, a basketball shoe inspired by his Maine roots ...

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