Some sneaker companies fall into the trap of recycling old ideas in hopes of recreating past success. Fans do not have to worry about New Balance peddling nostalgia. Instead, the brand remains focused ...

Breaking down the ways New Balance failed to properly market Shohei Ohtani during the Los Angeles Dodgers' World Series ...

Yes, New Balance has a free “rewards” program. Members don’t have to accumulate points; instead, they automatically get free ...

Earlier this week, Klutch Athletics by New Balance, the sportswear brand founded by Rich Paul, made the splashy announcement of welcoming Will Anderson Jr. to its family. The Houston Texans defensive ...

In an exclusive Hypebeast interview, the independent watchmaker discusses the challenges with the new No. 6 watch ahead of its release.

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Coco Gauff has been a force to be reckoned with during her first four matches ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion-forward people ...

Coco Gauff and New Balance have released their collaborative sneaker the Coco CG2. The new design refines the court-ready performance and the distinctive features of Coco’s debut signature shoe. The ...

Global athletic wear company New Balance said Monday that it has completed and opened a $65 million expansion of its footwear factory in Skowhegan, Maine. The Boston-based company said the ...