Numbers never lie but don’t always tell the whole story. Originally developed as a multidisciplinary cross-trainer, the 770 ultimately became New Balance’s go-to tennis shoe in the early ’90s. Today, ...

Coco Gauff competed in the WTA Finals on Sunday in Riyadh with her trusty New Balance Coco CG2 sneaker on foot. Gauff's color ...

The North American hard court swing of the tennis schedule is underway, and excitement is growing for the final Grand Slam of the year. Earlier today, New Balance unveiled its 2025 US Open Footwear ...

The 1990s era continues to be a major inspiration for sneaker brands around the world, as New Balance has reintroduced and reclassified a cross-trainer from the past. New Balance's Numeric category ...

Whether you prefer a platform sole for extra height or a pared-back profile that goes with everything, there’s a pair to suit ...

CINCINNATI, Ohio — They say good things come in threes, and for Coco Gauff, that applies to both life and tennis fashion. The 21-year-old American unveiled the final look from her trio of New Balance ...

The North American hard court swing of the tennis schedule is underway, and excitement is growing for the final Grand Slam of the year. Earlier today, New Balance unveiled its 2025 US Open Footwear ...