Founder Jen Glantz says aspiring entrepreneurs should write out a business plan, research competitors, and use beta testers to get feedback.

Using an innovation blueprint and having set criteria can help business owners determine if a new idea is worth pursuing.

Once you combine your knowledge, skills, passion and future trends, there won't be a problem finding ideas for a startup that may become a new unicorn and grow into a solid business.

Fortunately, coming up with a winning idea for a business doesn't have to be a challenge.