The collaboration blends the rich cultural legacy of the legendary football club with New Era’s signature silhouettes.

Global headwear lifestyle brand New Era officially partners with FC Barcelona to launch an exclusive headwear collection, marking its appointment as the club's official headwear licensee. Rooted in ...

Mark Maidment of New Era details its ComplexCon footprint as the event's Official Cap, and activate a major "Crownworks ...

New Era, the international sports and lifestyle brand, is once again proving it’s more than a cap company — it’s a cultural ...

HOUSTON, Texas (KTRK) -- Houston Astros superstar Jose Altuve showed off his New Era hat collection to fans at Academy Sports. The new hat, which was designed by Altuve, features a multi-colored bill ...

SAN DIEGO (FOX 5/KUSI) — Padres superstar Fernando Tatis Jr. can now add model to his extensive resume, thanks to New Era Cap Company. The 26-year-old is now the centerpiece in the Major League ...

Syracuse men’s basketball freshman Kiyan Anthony has a sponsorship deal with New Era, which was announced on X last week. Anthony showed off the brand’s vintage Syracuse 2003 national championship hat ...

Looking for some new Detroit Lions gear to celebrate the team’s big win over the Chicago Bears? This Detroit Lions New Era Born x Raised 59FIFTY fitted hat is available now from Fanatics in 10 sizes ...

Josh Allen donned a New Era cap designed by 7-year old Oishei patient Carson, who fought serious health complications and had ...

BUFFALO, N.Y. (WKBW) — Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap. Allen is also now an equity partner in New Era ...

BUFFALO, N.Y. (WIVB) — MVP, QB1, and “Director of Billustration” for New Era are just some of the many hats that Josh Allen has worn so far during his career. Before every home game this season, he’s ...