From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

New Fishing Lure! Packed Top-Water Striper Action on the Mojo Macky! <a href="https://www.youtube.com/user/thundermistlures">https://www.youtube.com/user/thundermistlures</a> Subscribe! subscribe ...

NATICK — Nathaniel "Than" Bogan was dealt a painful lesson during a fishing session one day several years ago on Lake Cochituate. Bogan was using a crankbait lure, which contains two hooks dangling ...

With forward-facing sonar (FFS) dominating so much of the bass-talk the past few years, the arrival of fall can be a satisfying return to “old-school” chunkin’ and windin’ among the extreme shallows ...

Anglers once again have reason to be excited about all the new fish-catching tools available for the 2025-26 hard-water ...