Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Just like sponsored cards that appear in any normal Google Search results, ads are reportedly starting to creep into AI Mode searches. Update 11/21: Google has noted that the intermittent ads in AI ...

Google Ads may introduce a new bidding type, Journey Aware bidding, in 2026. This will be reportedly for search campaigns using Target CPA. Jyll Saskin Gales posted about this on LinkedIn (hat tip PPC ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves. Google is testing new ad formats for attractions like ...