From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Thundermist Lure Company is proud to introduce a truly unique fishing lure. It is a brand new casting spoon called, the Python Darter. As a cousin of the Viper Spoon, the Python Darter is designed to ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

For generations, the white bucktail jig has been hailed as the most versatile lure ever. So effective is its ability to catch any fish anywhere, bucktails were once stocked in military-issue survival ...

For generations, the white bucktail jig has been hailed as the most versatile lure ever. So effective is its ability to catch any fish anywhere, bucktails were once stocked in military-issue survival ...

Do any technological advancements really surprise you anymore? With AI becoming ever more prevalent in our world, it truly feels like anything is possible and nothing is off the table, so, when ...