Don’t mistake them as only for “beginners.” Trickle-down design means sub-$100 shoes are more capable than ever.

Finding affordable running shoes under $50 that perform well is not easy, as most are made with cheap materials and only last ...

Another marathon major, another podium for Under Armour athlete Sharon Lokedi and the brand’s newest carbon-plated racer—the UA Velociti Elite 3.

This story appears in our November/December 2025 print issue, available on newsstands, or on our members-only site, here.

The Under Armour UA Echo has launched in India at ₹16,999 with bold design, SlipSpeed convertible heel, and HOVR cushioning.