As the world continues to become more digital, the demands and needs of consumers are changing — and NFTs might be a big part of the future for brands looking to shake up their rewards programs, Adam ...

Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...

The NFT craze will sweep into Las Vegas next January alongside rows of the latest shiny gadgets: For the first time, CES — the world’s biggest consumer-electronics trade show and conference — will ...

Forbes contributors publish independent expert analyses and insights. Non-fungible tokens have transformed the art world, offering artists innovative ways to create, sell and profit from their digital ...

About six months after fast-casual Asian concept and virtual restaurant company Wow Bao first announced its foray into the metaverse with an NFT-based tiered membership rewards program, Wow Bao is now ...

Fast-casual Asian concept and virtual restaurant company Wow Bao announced its first foray into the metaverse with a new tiered NFT membership program as an extension of its current Bao Bucks rewards ...

In this week’s newsletter, read about nonfungible token (NFT) marketplace SuperRare expanding into Bitcoin Ordinals and the American rapper Ghostface Killah releasing music on Bitcoin. Find out how ...

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs ...

LOS ANGELES--(BUSINESS WIRE)--Premium minting platform MINTNFT partners with Balmain to premiere “The Balmain Thread” on the eco-friendly XRP Ledger at Paris Fashion Week, becoming the first global ...

GameStop is adding NFT trading cards for the game Gods Unchained to its loyalty program perks. The company previously partnered with the crypto exchange FTX and launched its own NFT marketplace. The ...