Nike just took a big step in its bid to corner the multibillion dollar market for CrossFit enthusiasts, unveiling the third iteration of its popular Metcon sneaker. Of course, Nike isn’t calling this ...

Can a one-arm handstand ever be mistaken for a basketball slam-dunk? Nike says yes, and the global sneaker maker is suing CrossFit CityPlace in West Palm Beach over CrossFit’s one-arm handstand logo.

In the last few years, CrossFit as a sport, started to gain traction among people all around the world, and now is worth ~$4 billion. In 2011, Reebok secured a deal with CrossFit Inc. and became the ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...