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In the last few years, CrossFit as a sport, started to gain traction among people all around the world, and now is worth ~$4 billion. In 2011, Reebok secured a deal with CrossFit Inc. and became the ...

Nike just took a big step in its bid to corner the multibillion dollar market for CrossFit enthusiasts, unveiling the third iteration of its popular Metcon sneaker. Of course, Nike isn’t calling this ...

Rather than get in a flexing contest with the CrossFit brand, Nike’s pitch to consumers highlights how well its new shoes will perform in certain workouts popular at the gyms. Nike just took a big ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

Crossfit enthusiasts might want to take note as Nike is gearing up to drop a trio of all new colorways of its Metcon 1. The Metcon 1, which made headlines a couple months back when it was banned from ...

Nike is about to add some new shoes to its CrossFitter-favorite Metcon franchise. This improved breathability is especially attractive to Nike-backed Mat Fraser, who is a four-time CrossFit Games ...