Basketball season is almost here, and while you've probably spent considerable time thinking about which shoes to hoop in, you now have a new option as far as socks. Nike's Elite hoops socks have ...

To the dismay of thousands, the Duke vs. North Carolina game was cancelled on February 12 due to a snowstorm which made roads impassable and even led to some people abandoning their cars on the ...

Travis Trice knew the old adage, special uniforms have the potential to mess with a teams' mojo. But when Michigan State dons their special Nike Hyper Elite uniforms Sunday against Indiana, in the ...

Last Tuesday marked day one of the Nike Olympic Innovation Summit in New York City. If you haven’t heard by now, the event was held to introduce Nike’s all new Hyper Elite uniforms for the upcoming ...

Arizona on Saturday will take on a different look when UCLA visits McKale Center. Nike will outfit the Wildcats in its 2015 version of the Hyper Elite alternate uniform campaign that involved Arizona ...

As visitors strolled into Nike's large store last week on the signature Champs Elysees in Paris, they were greeted by replica uniforms of Kobe Bryant dressed in USA Basketball finest. Nike has ...

Nike this morning introduced their Hyper Elite Platinum uniform for initial use by nine college basketball programs that have won NCAA championships. Nike is saying it is the lightest basketball ...

The first time you slip on a Nike Flyknit–technology that weaves together a shoe’s upper half–you may swear that you’re really wearing a sock. And so as Flyknit technology makes its way to hightops ...