“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

I have had a hard time getting fitted for a bra. I love my Aerie bras, but thought I'd give ThirdLove's online fitting a try. Through their questions, I got a high-quality bra that fit me well right ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For whatever reason, buying a bra and figuring out your size is one of the most complicated processes ...

Finding the right bra for your body is arguably the biggest sartorial sizing challenge. The ideal solution is to get professionally measured by a bra fitting expert at a lingerie shop or department ...

Be sure to try a variety of bra shapes, and remember that your body is always the correct variable. A bralette or sports bra can sometimes be as good or better than an underwire version. As a ...

When it comes to choosing a bra, women are being offered widely inaccurate advice about their size by High Street stores, according to a recent survey. So just how much do the stores' measurements ...

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Let's call it like it is: the perfect-fitting bra is sort of the unicorn of the shopping world. Unfortunately, it's probably also one of the most important things you shop for. After all, there's a ...