Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

Challenging times present an opportunity for organizations to perform detailed assessments of their operations. While recent stock market turmoil has many organizations worried about both short and ...

A quick assessment of what we know about the surprise Ukrainian assault into Russia, and what might be Ukraine’s strategic and operational objectives. In a 1973 lecture, Sir Michael Howard described ...

Establishing tailored and specific objectives for your small business travel agency will help you achieve specific economic, operational and creative goals. Yet, not all travel agencies benefit from ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...