While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Scalability: Whether you need to handle seasonal spikes or expand client services quickly, a trusted PPC partner enables you to scale up or down without sacrificing campaign quality. This partnership ...

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...

Ian O'Rourke is founder and CEO of Adthena. The company is the market leader in competitive intelligence for search, serving hundreds of the world’s largest advertisers. Using a unique, patented ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

Consumers increasingly rely on search engines to find products, services, and brands, meaning your website’s ability to ...

‘Tis the season to start prepping for the holiday season! Here are some tips for making sure you’ve got all the right ingredients to get your pay-per-click (PPC) search campaigns cooking. 1. Be ready ...