After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

AUSTIN, Texas--(BUSINESS WIRE)--Treble, a boutique PR agency accelerating the path to exit for startups, today announced the launch of Portfolio. An exclusive membership program that ensures funding ...

Opinions expressed by Entrepreneur contributors are their own. For startups, public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels, ...

Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across ...

Empowers startups to create brand visibility momentum via funding announcement and 2 additional announcements; media coverage secured across the spectrum of business, technology and vertical press ...

For the 10th consecutive year, the agency invites mission-driven organizations to apply for its pro bono PR program to support companies that are changing the world COLORADO SPRINGS, Colo., Nov. 5, ...

For the 10th consecutive year, the agency invites mission-driven organizations to apply for its pro bono PR program to support companies that are changing the world COLORADO SPRINGS, Colo., Nov. 5, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

Here's an oft-debated subject among writers, journalists, PR practitioners and other pursuers of the trivial: Does "op-ed" refer to "opposite" the "edit"orial page or is it short for "opinions and ...

Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it to make sure it ...

I recently spoke with a PR client about establishing an analyst relations (AR) program for her early-stage company. She reasonably questioned its value, given that AR isn't well understood and because ...