After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Opinions expressed by Entrepreneur contributors are their own. For startups, public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels, ...

Empowers startups to create brand visibility momentum via funding announcement and 2 additional announcements; media coverage secured across the spectrum of business, technology and vertical press ...

Newsjacking, which involves joining conversations on current events by inserting your expert’s commentary into the story, tends to come under fire for being undignified, outdated, tactical, and ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...

Here's an oft-debated subject among writers, journalists, PR practitioners and other pursuers of the trivial: Does "op-ed" refer to "opposite" the "edit"orial page or is it short for "opinions and ...