New digital tools and tactics are positioning retailers to further improve their e-Commerce shopping experiences. Customization capabilities, for example, are designed to help retailers ramp up ...

Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The country has created Re:fibre, a recycled textile material, and is using it ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of ...

Puma is piloting a new production process called Re:Jersey where it uses existing football jerseys to produce new ones as it looks to pave the way for more circular production models in the future.

Puma have this month released some new additions to their collection of limited-edition football shirts inspired by various cities around the world. The jerseys in the "Influence Pack" feature custom ...

PUMA launches Who Gives a Shirt, a new five-part podcast series hosted by former professional footballer Jack Fowler and content creator Kimberley Cumberbatch. The series dives into the powerful ...

Each episode features expert guests ranging from designers and dedicated supporters to sports historians, uncovering the stories, memories and meaning woven into football shirts, as well as ...

(MENAFN- AETOSWire) (BUSINESS WIRE ) -- PUMA launches Who Gives a Shirt, a new five-part podcast series hosted by former professional footballer Jack Fowler and content creator Kimberley Cumberbatch.

As we're approaching kickoff for the winter's World Cup in Qatar, the participating national team jerseys are finally starting the unveiling process. Monday, in particular, was not a great day for the ...