PUMA have launched a brand new jersey just in time for Christmas. Hot on the heels of recent product launches, including the new Burgundy men and women’s first team training range and Evostripe ...
New digital tools and tactics are positioning retailers to further improve their e-Commerce shopping experiences. Customization capabilities, for example, are designed to help retailers ramp up ...
The new FENTY x PUMA drop reimagines heritage football through Rihanna’s unmistakable aesthetic. Blending sport ...
Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The country has created Re:fibre, a recycled textile material, and is using it ...
Man City debuted yet another kit on Sunday, taking the club's tally this year to nine. Some may stand the test of time, but ...
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Ahead of their Ligue 1 match against Lyon, the players of Olympique de Marseille wore jerseys that were made as part of PUMA’s innovative recycling project RE ...
Puma, the German sportswear giant, has once again reunited with English football club Manchester City to launch an apparel collection, which will celebrate the upcoming Lunar New Year. The dynamic duo ...
As we're approaching kickoff for the winter's World Cup in Qatar, the participating national team jerseys are finally starting the unveiling process. Monday, in particular, was not a great day for the ...