Puma is the latest brand to announce a self-lacing, AI-powered athletic shoe that will adjust with swipe gestures or apps for iPhone or Apple Watch. Puma unveiled the Fi – short for Fit Intelligence – ...

With Nike’s self-lacing sports shoes about to launch, Puma has just made it clear that it, too, wants a piece of the pie, with the announcement of the “Fi” (short for “Fit Intelligence”) self-lacing ...

Crafted from technical silver mesh and man-made leather, the design features Rombaut's signature cell bubble detailing.

Puma has teamed up with KidSuper founder and designer Colm Dillane on its latest soccer-inspired collection. Called the Puma x KidSuper Sports Club collection, the line reinterprets some of the German ...

Puma spent the last three years working on this new self-lacing shoe. That's much longer than the ten-month development cycle for the Autodisc, mainly because for the Fi, Puma needed to find the sweet ...