Volkanovski vs. Lopes 2 live on Paramount+. Get the start time, prelims vs. main card details, and the full fight card so you don’t miss a moment.

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Barcelona know that a win over FC Copenhagen is almost certainly required to secure a top-eight finish in the league phase of the UEFA Champions League.