How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

Choosing the right toothpaste is essential for oral hygiene, but the process can be confusing. All toothpastes clean teeth, but you may also need to address concerns like reducing sensitivity, whiten ...

Parodontax, a toothpaste brand known as Corsodyl in the UK, increased brand sales by releasing a creative film that taught people to take gum disease more seriously. We’re long-term subscribers to ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Using toothpaste made with fluoride is the key to ...