Forget woke capitalism or some tax scheme. Patagonia has moved the goalposts—again—on our expectations of what companies can do to fight climate change. In moving all ownership of the company to the ...

I didn’t think I could pull of the bohemian upcycled look—jeans held together with safety pins and jackets covered in patches. But Patagonia has changed my mind. In late 2019, it launched ReCrafted, a ...

Much like the original, the Nano Puff Jacket update adopts a lightweight, packable and windproof design. Both feature the brand’s 60-gram PrimaLoft Gold Insulation and water-repellent finish as well ...

Over the past few years, previously uncool and markedly dorky technical gear emerged from the tent and trail-ran into the mainstream. Hiking boots, well-insulated fleeces, and sweat-wicking shorts ...

Patagonia founder Yvon Chouinard, who has previously expressed his reluctance at amassing wealth, is giving away his company. The outdoor apparel company will now be in the hands of a trust and a ...

Patagonia has always enjoyed its outsider status. Since Yvon Chouinard started the company with a few adventurous friends in 1973, he’s happily rebelled against expectations: To this day, Patagonia ...