Five years after killing off its hefty catalog to focus on the web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they saw ...

J.C. Penney (JCP) has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales. Now, another old-fashioned feature is set to return: The store's ...

J.C. Penney (JCP) has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales. Now, another old-fashioned feature is set to return: The store's ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

The "Big Book" is back! J.C. Penney recently announced it was bringing back its popular printed catalog. Sort of. Killed off a few years ago in a bid to save money, the new catalog that will be ...

DALLAS -- The J.C. Penney Co. Big Book is dead, a victim of shoppers' growing reliance on the Internet. Penney confirmed that its fall/winter 2009 catalog is its last semiannual, telephone-book-size ...

NEW YORK -- J.C. Penney Co. plans to close some stores, outlets and call centers, finish closing its catalog business and add two opinionated shareholders, including activist investor William Ackman, ...

NEW YORK — J.C. Penney Co. plans to close some stores, outlets and call centers, finish closing its catalog business and add two opinionated shareholders, including activist investor William Ackman, ...

J. C. Penney Co. Inc., the Plano, TX-based cataloger and retailer, reported catalog sales for June of $258,000, a 29.3% decrease from $365,000 for the same five-week period last year. For the 22 weeks ...

A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney Co. is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what ...