Pepsi has updated the classic Cindy Crawford ad that debuted during 1992’s Super Bowl for the brand’s latest global campaign, launching during Super Bowl LII. In the original ad, two preteens gawked ...

Poppi isn’t your typical soda. Instead of being packed with sugar and artificial flavour, it started out as founder Allison ...

Pressured by activists, PepsiCo removed aspartame from its Diet Pepsi products three years ago. Now, it's doing a 180 and bringing it back. Why? It was never a concern, anyway. Pressured by activists, ...

Over the past few years, you wouldn’t be able stroll down a grocery store beverage aisle without catching a flash of hot pink, orange or purple cans of Poppi. Poppi isn’t your typical soda. Instead of ...

For the third year in a row, PepsiCo is at the top in Kantar’s PoweRanking of suppliers, while Walmart holds on to the top retailer slot for the 22nd consecutive year. The Kantar PoweRanking is an ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

PepsiCo said Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the “healthier soda” category at a time when the company is battling falling demand for its traditional ...