One commenter on YouTube wrote, “A year of AI development later and it still looks terrible.” Another added, “The best ad I’ve ever seen for Pepsi.” Critics argue that using AI strips the ad of heart, ...

It took Coca Cola 70,000 prompts with AI To get a half ars*d holidays are coming commercial. My name is Joe Russo. I make ...

Social content attacking its chief rival remains a focus for Pepsi as it tries to boost zero-sugar offerings for the holidays. Pepsi is toying with its chief rival’s holiday marketing iconography to ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...