The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...

NEW YORK -- McDonald's is getting rid of one of its biggest perks. The fast food chain is eliminating its self-serve soda machines by 2032 at its US restaurants, the company said, explaining that the ...

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

"Pepsi's innovative AI-powered 'SweeTest' campaign taps into Gen Z's love for sweet treats, boosting brand loyalty and sales ...

PepsiCo on Tuesday lowered its full-year outlook for organic revenue after its second straight quarter of weaker-than-expected sales. The repercussions of the Quaker Foods North America recalls, ...