Popular sugar-free sodas may seem like just another offering from big companies, but millions of dollars go into how each is ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many saying ...

Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number ...

Now, Pepsi is raising the stakes in the cola wars once again with two brand-new sodas.

Subway announced this week it will switch from Coca-Cola to Pepsi. Not surprisingly, consumers weren’t all thrilled about the seismic soft drink switcheroo. The nation’s most prominent fast food ...

New York (CNN) — Coca-Cola lovers for more than a decade were forced to wash down their $1.50 hot dogs at Costco’s food courts with Pepsi. But Costco plans to bring back Coca-Coca at its food court ...

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